Macro shots of flowers: I recently wrapped a rebrand for my friend D’Ara Nazaryan of Aris Floral. D’Ara is the quintessential cool girl florist—she’s worked with brands like Nike, Tom Ford, Nécessaire, and even Solange Knowles. When considering how imagery could support the new branding, D’Ara and I were drawn to the abstraction that happens when you photograph florals at a macro level. The composition becomes more complex—you might not even realize you’re looking at a flower at first glance. We teamed up with