June Roundup: 6 things I'm inspired by
Macro shots of flowers: I recently wrapped a rebrand for my friend D’Ara Nazaryan of Aris Floral. D’Ara is the quintessential cool girl florist—she’s worked with brands like Nike, Tom Ford, Nécessaire, and even Solange Knowles. When considering how imagery could support the new branding, D’Ara and I were drawn to the abstraction that happens when you photograph florals at a macro level. The composition becomes more complex—you might not even realize you’re looking at a flower at first glance. We teamed up with Emily Ferretti to create a library of assets to launch with the rebrand—more to come soon.
Grids of clothing: Maybe it’s the sea of color, or maybe it’s the way the negative space around the edges reminds me of centered type—whatever it is, I find these grids of clothing incredibly satisfying. A lot of brands are leaning into this flat-lay, cut-out ecomm style, and honestly, I’m here for it. When paired with a lifestyle shot, I love that you can see the details of the garment in a consistent and clean way.
Sara Winfield’s color fields: I recently came across Sara’s work and felt an immediate connection to the way she uses form and color. Her palettes make me feel like I want to dive into them—or take a bite out of them. When I’m creating a color palette for a project, I often revisit works from fine artists as a jumping-off point. Grab your color dropper tool and start playing.
Unique frames: My infatuation with framing isn’t new, but my motivation to start framing everything in sight is. I’m drawn to anything out of the ordinary—metal frames, oversized wood frames, or teeny-tiny ones. There’s something exciting that happens when you push a frame beyond its expected boundaries. Maybe it’s a weekend project to try at home or an idea to bring into your local frame shop?
Organized chaos: There’s nothing I love more than seeing the space where an artist makes their work—it’s why I’m such a fan of Apartamento Magazine. Every object, every design choice tells a story. Alice of A.L. BASA recently shared a photo of her workspace, and I was captivated—the rows of vessels, the dried arrangement, the tools hanging from a pegboard... so good.
Using cutout paper to create compelling still lifes with jewelry: Everything about this is perfect to me. It’s textural, playful, yet still so elegant. I love how the color choices in the paper highlight or contrast the tones in the jewelry pieces. Each composition stands strongly on its own, but when they’re woven together, they create something even more unique. What excites me most is how attainable this is to try at home. No big production costs, yet the result feels high-end. Bravo.
Tata for now xM
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